The internet is in the first place a platform for young people. They download their favorite songs, they read interesting stories about musicians and actors and they communicate with friends via social networks and chat rooms. For many of them, the World Wide Web is a virtual playground with no limits and restrictions. Knowing that, it is worth thinking about creating an online business which is especially attractive for this group of people. In order to do that, one has to keep certain factors in mind.
Attracting young people with low prices
The first and most important thing to keep in mind is the fact that young people, especially teenagers and kids, do not have a lot of money to spend. Usually, their parents pay for everything. As the internet offers many things for free, they will often simply use these charge-free services in order to get their entertainment. Yet, some things, like downloading music are not free since the copyrights and the technological equipment must be considered and funded. It is therefore attractive to offer these services at a low price in order to convince the kids’ parents of accepting the service. As many people do not want to use credit cards, it is reasonable to offer an online payment service like PayPal. In order to gain something from the business as well, it is necessary to minimize the PayPal fee, especially for minor payments.
Inventing something unique
Of course, there are many online platforms which try to attract young people. For that reason one has to be innovative. Often, it is the simple and obvious services which are most successful. A service which is too complicated is simply ignored. For that reason, one should conceptualize a well-structured website with a clear message in order to appeal to the critical young user’s eye.
