Have you been past a shop that gave you a certain vibe? Felt like it was going out of its way to deter you from going in? Did it seem dingy or uninviting? Or if you went in for a quick browse to see if it was better on the inside, had they used boring signs instead of using these bright and effective digital signage solutions? If so, it sounds like they haven’t moved with the times, and are perfect examples of stores where the owners haven’t taken pride in their store’s appearance, or simply haven’t had the cash to make it look pretty. Here is how to avoid a similar fate. [Read more…]